![]() Globally, the average user spends almost an hour per day on Facebook. ![]() That said, is your business taking full advantage of it? Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.įor many, Facebook is the internet. Facebook wants hold your next meeting full# In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, "Let's say you're getting started today in marketing and you're building a social media brand - where are you spending your energy if you're that marketer?" Your answer should be yes - confirmed by Gary Vaynerchuk, CEO of VaynerMedia. you can't be alive in the game without a Facebook. So, how do you use Facebook to benefit your business?įacebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.īelow you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you. Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.īefore we dive in, let’s get one thing out of the way. Facebook wants hold your next meeting full#. ![]()
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